Recruiting capacity. Marketing expertise. One managed team.
Truebia combines recruitment marketing with hands-on sourcing and recruiting for mid-market companies with lean talent acquisition teams. We connect the story behind your opportunity with targeted candidate outreach, then manage the work that turns interest into a best-fit pipeline.
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What is recruitment marketing?
Recruitment marketing is the work of understanding your candidate audience, communicating why an opportunity matters to them and building interest in joining your company. It connects employer messaging, campaign content and candidate engagement with your hiring priorities.
Give the right candidates a reason to respond.
A job description explains the requirements. Candidates also need to understand the opportunity: the work they will do, the team they will join and the reasons a move could make sense. We translate your employer story into relevant messages for the talent you want to reach.
From employer story to candidate pipeline
1. Define the audience and the opportunity
Align on priority roles, target talent pools and the credible reasons candidates should consider your company. Use specific, supportable details about the work and employee experience.
2. Build messages and campaign content
Develop role-specific outreach and candidate-facing content around what matters to your audience. Agree the campaign channels, deliverables and any advertising spend within the engagement scope.
3. Launch, engage and follow through
Connect targeted campaigns with managed outreach and follow-up. Truebia works inside your LinkedIn and ATS so candidate conversations and pipeline activity remain visible to your team.
4. Learn from the response
Review which messages generate replies, qualified conversations and pipeline progression. Use those findings to improve the next round of activity.
More than a campaign handoff.
Our differentiator is the connection between marketing and delivery. The team shaping the candidate message also helps execute the recruiting work. You gain marketing expertise and recruiting capacity without having to coordinate another separate operation.
The research, outreach history and candidate pipeline are built in your systems. Your investment creates assets your team can continue to use as hiring needs change.
Measure the outcomes that matter.
We agree measures around your objectives and available data: outreach response, qualified candidate conversations, pipeline progression and attributable hiring outcomes. Campaign reach and clicks provide context; they do not by themselves demonstrate hiring success.
Common questions
How does recruitment marketing differ from sourcing?
Sourcing identifies and engages people who may fit a role. Recruitment marketing shapes the message, content and campaigns that give those people a reason to consider the opportunity. Truebia connects both activities in one managed engagement.
Do we need a large internal marketing team?
Truebia is designed to extend lean TA teams. We agree the scope with you and manage the work, drawing on your knowledge of the company and role.
Is paid advertising required?
The channel mix depends on the audience, roles and budget. Paid media, where included, should have an agreed budget and measures. We define those details before launch.
Can support scale with hiring demand?
Yes. The engagement can focus on a hiring push or an ongoing pipeline need, with scope and capacity agreed around your priorities.
Make your hiring budget work harder.
Tell us who you need to reach and what makes your opportunity compelling. We’ll discuss the message, the campaign and the recruiting support needed to build your pipeline.
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