A Simple Methodology
For rapid results.
History
TRUEBIA was founded from the team’s decades of employment branding experience in the US and beyond. From the development of clear differentiation to the content and technology required to establish and build a lasting position in a crowded market, TRUEBIA has the experience and passion to exceed your expectations. But RPO has been far too expensive for most to consider. Truebia has created an entirely new methodology for RPO that makes it far more cost effective - but with better results.
The principals at TRUEBIA have facilitated the recruiting success of brands like iRobot, Avis, Coca-Cola, and AT&T. They are deeply experienced in all aspects of a branding effort, from technology and process to creative. Their strategic framework for Brand has transformed organizations across a wide spectrum of industries.
Get in touch
We at TRUEBIA understand that finding the right RPO partners to guide you in this process is a choice not to be taken lightly. That’s why we offer free consultations to better understand the entire spectrum of your needs, the scope of your goals, and budget.
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Principals
Phil Fremont-Smith, Principal
Principal, CEO
Phil Fremont-Smith
Through a 30+ career in advertising and online consumer experiences, having working at creative and software firms across the country, Phil has worked with clients large and small for over 20 years. Operating within the landscape of integrated media since the first internet boom, Phil has hands-on experience with how technology affects the creative and demand generation journey. Staying at the bleeding edge is Phil’s sixth sense.
Education
MASSACHUSETTS INSTITUTE OF TECHNOLOGY (MIT)
MBA, 2010
Boston College
B.A., English, Music 1991
Activities & Affiliations
• MIT Alumni Association, Marketing, Member
• Branding Council, Member-at-Large
• Brand & Communications Consultant Association Member, New York, Boston, Tennessee, California, Michigan.
Lauren McCleod, Principal
Principal, Managing Partner
Lauren McCleod
Lauren is both a principal and managing partner at Truebia. She has spent her career building stellar teams that perform. In her 30+ year career she has held both operational as well as creative roles in-house as well as in agency. Lauren helps lead both the market research and the fulfillment teams at Truebia.
Education
NEW YORK UNIVERSITY
BA, 1991
NEW YORK UNIVERSITY
M.A., Bachelor of Business Administration, 1999
Activities & Affiliations
• Marketing Consulting Association, Member
• MarComm, Member
Associations
• Recruitment Marketing Association, NYC, Boston.